Marketing Objectives Initiatives

The Wells Fargo proposal for marketing objectives are brand impact by targeted consumer’s buying behaviors in saving and borrowing money with a targeted value of 30% increase in members every quarter. By doing so, the outcome entails introducing a new bank brand service product to targeted demographic audiences for long-term influence in continuing borrowing the bank’s emergency loan product. Some key dimensions entail utilizing placement and position very well that attracts the targeted demographic over a period of time, such as, lowers interests rates marketing in college periodicals. Therefore, the target value is key in measuring the overall level available in achieving targeted results. The marketing objective in dimension promotes a strategic alliance to identify and cater to targeted consumers in liking the product based on product services initial costs as well as availability to many.

Moreover, the SMART approach allows for senior management team to analysis on marketing objectives progress to determining continuing the strategy. In specific design, the service product is central to achieving primary marketing success within a targeted market, for instance, the new service product of student emergency loan program model due to affordability and availability. Further, the new product sales provide measurable context in determining which key positions and placements to advertise the product that supports initial marketing objectives initiatives. By implementing such a strategy, the achievable model allows for innovative marketing campaigns that entice, attract, and sustain consumers need for newer service product of student emergency loan program capability. Thus, the relevancy is in researching prior consumer behavior patterns that allows sufficient time in releasing strategic timing in selling the service product market entry accordingly to marketing objectives.