Promoting The Emergency Loan Service

Our new service, Student Emergency Loan, was designed to suit preexisting customers, and newcomers alike. Determining our segment is simple, and promoting to that segment will be simple as well. Most of our members who are current students have evolved into the digital age and take advantage of our mobile app services. That being said, one of our first forefronts for promoting our new service will be as simple as posting ads on our own mobile banking app. Our members will receive emails with detailed information on our new services, and if they opt for receiving bank statements in the mail, information will be offered there too. Our organization is also already connected with and has locations on or near many of the universities in the U.S. which can make for another easy channel of distribution for our advertising of the new Student Loan Emergency service. The best part of these simple tactics is that they cost next to nothing for us to compile and deliver.

Using our own mediums for advertising is very inexpensive, but we need to push this service out to the eyes of non-Wells Fargo members as well. Our customer segment for this service is generally going to be young adults, so the easiest way to reach out to these people will be through social media channels like Facebook, Twitter, and website banners where applicable. Advertising online can help immensely, and can be an inexpensive tool. Reaching out to our targeted group should be an easy feet to achieve, and the amount of savings in our marketing department should allow us to allocate more time and money to other divisions for the launch of this helpful service.