Who is Wells Fargo?

Wells Fargo is

a national company that provides endless banking services to students, businesses, professionals, families, young adults, and everyday people. While these bank users have Wells Fargo in common, how they can benefit from Wells Fargo differs. To better define their customers and what will benefit them the most, segmenting them into personal, small business and commercial, help the company market appropriately. Communicating to the market of segments through their locations delivers offers to the customers. Segments also learn about offers through happy customers' testimonies.